The Gray Matter is now stamping its residency by opening its first flagship store in Taipei. The brand took on its largest physical space to date after much acclaimed success in the territory. The flagship store will epitomise the aesthetic conceptualisation behind the brand as it truly brings the customer’s shopping experience to life. Not only does the flagship have all of the brand favourites, customers will have an opportunity to utilise the aesthetic features to add some premium social media content to their pages.
As a new addition to the flagship store, customers can shop the home collection as the brand aims to darken your lifestyle. The Gray Matter Home collection will include amongst other products: a welcome mat, slippers, stainless steel cutlery and a bathrobe. These introductory products will be a welcome addition for those wanting to add an aspirational aesthetic touch to their home life.
As well as The Gray Matter Home feature, the flagship store also has a corner dedicated for its sister brand, The Gray Matter switches the monochrome experience and has no less aesthetic excellence than its parent brand. The corner will feature the brand favourite’s such as hoodies, T-shirts, Tokyo pants and more. The flagship will be used to showcase the brand’s reach and will really be a hub for those that want to get to know the brand and for those that already love what the brand has to offer.
To celebrate The Gray Matter reaching this new milestone, The Gray Matter has continued and expanded its collaborative champagne series with the Los Angeles based brand, COUP within the Taipei flagship.The Gray Matter and Coup share a similar aesthetic, having commenced their partnership in December 2020 with a limited edition of a co-branded Champagne, sold in a matte black hard case with an engraved saber.